Alder & Pine is a conceptual coffee roastery inspired by sustainability, small-batch sourcing, and a deep respect for origin. The brand celebrates the journey from farm to cup, with a focus on ethical partnerships and environmental impact.

The visual identity is anchored by a custom mark that combines a footprint and a coffee bean — symbolizing both the farmers who cultivate the beans and the brand’s commitment to leaving a thoughtful, sustainable imprint. Earthy tones and a circular stamp layout support the handcrafted, Pacific Northwest feel of the brand.