The Livera logo design project was part of a brand overhaul for the Heritage River Village Development in Griswold, CT. “Livera” was the proposed name for the senior living community within Heritage River Village.

The design is a bluebird, which is found in the geographic region of the complex and is seen as a symbol of hope, joy, positivity, and good luck. They are also believed by some to be spiritual guides and can represent a transition in life - which is what the community would be for its residents.